Sundial SOS are specialists in Strategic Meetings Management. We’re small enough to be flexible and personal whilst large enough to manage high volumes with robust processes.

We know what’s important and we understand your challenges. For high volume clients, we implement appropriate strategies to maximise your return on investment and engage your booking community.

What sets us apart?

Our ability to build relationships at all levels means we become the agent of choice for your booking community, equally effective in non-mandated and mandated environments. 97% of our customers would recommend our services, and one of our clients has been with us since day one in 1999. We know that compliance is crucial to managing your meeting and event spend and we work hard to build and manage that. We understand that training is different from a marketing event and have different approaches that exceed the stakeholders’ expectations.

Investing in our people

We believe in acting as a responsible business, and growing a sustainable business. We invest in training for our people and choose a combination of internal, external and industry training to get optimum results. 100% of the people in our business are following bespoke training plans to aid their development. We know that consistency is important to you and security that you are dealing with a business whose actions speak louder than words. We have grown our business by 40% over the last 3 years, whilst staff retention has consistently been at 100% for the last 5 years.

Market Intelligence

We strive for continuous improvement at all levels of our business. We do not fear looking outwards and are an active member of industry association the HBAA, which keeps us at the forefront of what is shaping our industry and allows us to share market intelligence with you. Our team are targeted to see over 200 venues each year and this commitment to maintaining and improving our venue knowledge means we can be creative with the venues we propose to you whilst affording you confidence that they are within policy and not exposing you to risk.

Cost Management

We understand the difference between cost savings and cost avoidance, and operate models to reflect this. Sundial SOS clients benefit from our dual approach of negotiation and leverage with average annual savings of between 25-40%. We also know that spend reduction has more than one lever and analyse company booking patterns to enable recommendations on how to reduce your meeting spend. By consolidating the preferred venue program of one client we were able to reduce the year on year rate by 7% when most venues were seeking rate increases.



Our account management team produce the management information that enables you to make sense of the data we are capturing for you. As visibility of spend increases we are able to highlight trends and make recommendations to maintain the performance of your program for you. We will put in place key performance indicators and seek feedback from your booking community to ensure we are being judged by those whose opinion counts the most, you. We can also work with you to put bespoke measurements in place such as ROI and cost model analysis and always operate with full transparency and integrity.

Talk To Us!

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To find out more about how we can help, please call us on 03450 341505, email us here or send us an enquiry.

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